You’ve probably noticed that almost every business has a Facebook page nowadays. If yours doesn’t, you’re missing out! Smart business owners know that they can reach millions of people via Facebook that you would never even meet otherwise. Join the Internet revolution with these tips about how to market your business on Facebook.
While you want to advertise your products, this should not be the only content that is present on your Facebook page. You should share any information that you feel is relevant to your business. If people think that making money is your only goal, they will be hesitant to work with you.
You need a good fan base when you are using Facebook as a marketing strategy. Having an excess of 5,000 fans is best. When you reach that goal, you get more followers from promotions.
Don’t be afraid to promote yourself. You often here that it’s bad to hard sell your products on social media, and that is true. But that doesn’t mean that you shouldn’t celebrate milestones and other big moments. People love feeling like a brand is personal, and milestones add to that feel. It’s a human touch that really makes a difference.
Facebook isn’t necessarily the best choice for all companies. Although many people use Facebook, make sure that your target audience uses the site as well. Research and make sure your target audience is using the site as much as you think they are.
Try posting to Facebook at different times during the day. If you have a habit of posting at the same time every day, you may not know if there are better times to get engagement. Every target audience is different, and what works for one time-wise might not work for another. Try posting at multiple times during the day to see when your audience is the most active.
Remember to post on your Facebook page. When a business sets up a Facebook account, they will often release a flurry of posts, and then nothing for months. For this type of marketing to be successful, you need to post in a strategic manner. You do not need to post 15 times a day, but a few times a week is a great idea.
It is possible to send out messages to all of your subscribers at once. While you certainly do not want to overuse this feature, as it will annoy people, it could come in very handy if you have a big announcement or you are running a contest. Save it for only your most important announcements, however.
You should consider hiring someone to handle your Facebook marketing strategy. Facebook has become very competitive recently due to its high rate of use, and because of this it can be hard for an amateur to create a quality page that can stand out. If you do not feel comfortable on Facebook this is probably your best bet.
Make sure you try your best to give your brand a personality. Marketing materials should be periodically refreshed to keep them current and relevant, which sells the idea that your brand is also current and relevant. Have some personality, but continue to be professional.
Look for great leadership opportunities. Facebook can do wonders to help build up your leadership within a niche. Find opportunities to answer questions, and look for moments to post comments related to what you know best. This can help your brand get introduced to lots of new people where you could possibly get more potential fans.
You should post videos regularly on Facebook. A video should be much easier to notice than a text update and can be used to share a lot of information with your audience. If you cannot find quality videos your audience will be interested in, consider launching your own video blog.
Don’t forget that Facebook has paid advertising. This is in fact where the website really makes its money. While its true that many Facebook users may not even see the content due to ad-blocking software, you can’t ignore the potential power in being able to create customized demographic lists to target with your content.
Use videos whenever possible, especially if you have a new product to showcase. While a picture is great (and it is certainly better than nothing), a video is much more exciting and can give your followers more information than a picture and text alone can. Adding a video to your post is quite easy with Facebook’s current format as well, so there really is no reason not to give it a try.
Use contests to build interest. A thing you could do is get people to like your Facebook page and then get them to take a photo of them and your product. After the contest, someone can win a prize.
Share as many events as you can on Facebook. For instance, create an event anytime you go to a trade show. This will inform your customers of the event. One great feature is that Facebook provides a reminder of the event.
If you want Facebook fans to have more faith in you, it is necessary to show them that they actually matter to you. Visit the pages of your fans every once in a while and don’t hesitate to share something useful you see there. This will make them more confident in your ability to give them what they want.
If you find that the things you post aren’t getting the reaction you want, consider promoting the posts to ensure they’re being viewed. While it will cost you a bit of money to do so, you can select a target audience and be sure that it gets onto their news feed.
Now that you’ve read this article, there’s absolutely no reason for you to put off creating your Facebook page. As you’ve seen, Facebook isn’t only essential to your marketing plan; it’s also easy to get started with. So don’t procrastinate; get online before your competitors grab all of your business.