The objective of every business is to get a high return on investment in term of Profit. This can happen with thorough research and planning. Moreover, the use of cutting-edge technologies can help to enhance the efficiency of the business. In addition to that, if you want to expand business operations outside the borders, you need to communicate with internal and external employees in the language that they understand. Here is where you need translation services.
However, simple translation is not sufficient in most cases and you need more than that to expand business. For making your mark in global markets, you need to go for transcreation.
What is Transcreation?
Contrary to translation and localization, transcreation is not about translating the content from one language to another. It is the process of re-creating the content according to cultural and regional nuances. In this way, it can entice potential customers to buy your products and services.
Why You Need Transcreation Services
You cannot tap into any foreign markets without considering their cultural and regional intricacies. This is because these cultural and regional intricacies shape consumer behavior. Therefore, to make your website content resonate with the target market, you have to take assistance from localization services.
Here it is important to note that translation and localization work well for all types of business documentation except marketing campaigns. The marketing campaigns are designed to evoke the customers to buy your products and services. That’s exactly why you need to take help from transcreation services.
Transcreation is not Suitable for All Videos
The companies run their marketing campaigns on different digital platforms. These campaigns contain videos too. Some of them are culture specific while others are generic like explainer videos. To have an impact on global customers through such videos, you need to go for video translation services. This include subtitling, dubbing, and voiceover services. Here you do not need to go for transcreation, because there is no point in developing the video again resulting in a waste of time and money.
Advantages of Transcreation For Your Business
Transcreation is an effective tool for marketing. Let’s take a look at some of the important advantages:
Mitigates the Barrier to entering the New Markets
Transcreation reduces the barriers to tapping into new markets. You must be wondering how? It increases the acceptance of your products and services. People start accepting your products and services despite fierce competition in the local markets. The better you present your business in target markets (by considering their needs and local nuances), the more are your chances of standing out.
Assists SEO
Search engine optimization is very important to increase the traffic to your site. SEO tactics help to raise your website in search engine results. If you are planning to expand your business across borders then the marketing departments of the company take the assistance of transcreation to improve the SEO results. The high ranking of your website means that more and more customers are visiting the site.
Improves Marketing Efforts
Transcreation is used in improving most of the marketing efforts. Renowned brands like McDonald’s, Google, and Apple convey the same message in different parts of the world but differently. If they only translate and localize the content then they won’t be able to convey their message effectively. The marketing strategy accompanied by transcreation makes your marketing efforts effective, resulting in success. It helps to develop an emotional relationship with prospective customers.
Enhances Sales
Global companies are spending large amounts of money on marketing campaigns only to enhance their sales. They found transcreation an important tool to convey their marketing and corporate message. When customers understand your message well, they are enticed to buy products and services leading to increase sales and more profits
Building a Brand Image
Marketing helps to develop the brand image. If you have successfully developed the brand image in one country, then you have to take help from transcreation services to develop the brand image in other countries too. Not investing in transcreation can ruin the investment that you have made in marketing campaigns. In short, this service helps in improving the brand image across different countries with consistency.
Resonating with Cultural Nuances
The marketing message when transcreated evokes the emotions that persuade the people to buy your products and services. For example, the marketing message of Coca-Cola evokes happy emotions. Here the important thing to note is that feeling of happiness is perceived differently everywhere. Here transcreation helps to evoke such emotions while considering cultural nuances.
Global brands must consider cultural nuances. Any content or video in marketing can become controversial. Here the transcreation makes the marketing message resonate with the culture. Otherwise, you will not be able to save the reputation of your business at the global level.
Conclusion
To expand and grow your business across borders seamlessly, you must hire a professional translation agency. They have native translators that can transcreate the marketing content while keeping the cultural and regional intricacies in view. There is no use in investing in marketing campaigns without transcreation. These services can improve the outcomes of marketing campaigns leading to more sales and profits.
