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Friday, July 12, 2024

How to increase engagement on Instagram

Instagram is one of the most fashionable social networks. Users can spend hours and hours viewing photos, videos, and Stories. For this reason, it is one of the ideal platforms for brands to present their products and interact with users. This interaction is what represents the user’s level of commitment to the brand and is what is known as engagement on Instagram. You also get engagement on Instagram to Buy Instagram Followers.

Having a high number will help strengthen the presence of your brand on this social network. However, that relationship will not be strengthened, nor will it be lasting if you do not manage to get that commitment from your audience. Remember that quality is better than quantity! It does not depend on the number of followers you have but on the quality of those followers. Nor the number of publications you make, but the engagement they get.

It is important that your brand has a good level of engagement since in this way the user will create loyalty links and feel motivated when commenting on or liking your publications.

Do you want to know how to increase engagement on Instagram? In this post, we tell you what you can do to improve interactions. In addition, you will find ideas for your Instagram posts with real examples that you can carry out to achieve good results.


Choose  your favorite

Instagram is a social network where, more and more, brands give free rein to creativity. It is important to try to surprise the user with the content: especially taken photos, original videos, or copies that attract attention and hook from the first moment. The text that accompanies your publications or the one that appears in the image itself can become your great ally.

One of the most used tactics to get comments on Instagram is to ask the user a “battle” or vote, in which they have to choose their favorite option between two or more products that are presented to them. It’s not always easy to elicit feedback from your audience, so make it easy for them. Identify each option with an emoji. Thus, it will be less effort for the user to comment, what’s more, it will seem fun and your publication will be filled with emoticons.

Here’s an example! The children’s fashion brand GOCCO made a publication in which two identical dresses appear but of different colors. In the copy, the user was encouraged to comment with a blue heart if they liked the blue dress better or with a yellow one if they preferred the yellow dress.

Put it into practice using these or other emojis, you will see how your engagement on Instagram increases.


throw questions

Another idea that works very well is to ask questions about the tastes of the users. You can ask about their vacation plans, the series they are watching, or their favorite dish. They are the classic questions that people like to answer and see what others comment, on to get ideas.

If you want to go a little further and bet on something more original, we suggest you put a sentence with an ellipsis and let the user finish the sentence.


Play games and challenges

One of the funniest and most engaging options to attract the attention of users is to publish games and riddles. In this case, emojis are once again a fun option to include in your posts. A classic that does not fail is to challenge the user to guess the movie that the emoticons hide, but it will always be better if you give it a twist and relate it to your brand or sector. That is what Metro de Madrid did, out of tune for its users to guess subway stations in emojis.



Giveaways on Instagram can become one of the best allies to increase engagement. With this type of action, you will ensure that users interact with your publications, leaving a good number of comments, which will help improve your results.

In addition, to encourage participation, we advise you to choose an attractive prize, according to the effort that users must make to participate. Keep reading to learn about the giveaway dynamics that work best to get more engagement on Instagram.


Mention raffle

The mentioned giveaway works the same as the comments giveaway. In this case, participants must name one or more friends in the comments in order to participate. What is achieved with this mechanism is that the raffle reaches more people. Thus, if a user names two friends, the chances of those friends also participating, commenting, and achieving better results are increased.

One of the strategies that brands are carrying out with their mention raffles is not to set a mention limit.


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